Web design

Vrbo Photos

Reducing partner friction on the Vrbo partner photos page.

About

Securing resourcing for maintenance pages can be challenging given their minimal perceived business impact. However, consistent feedback from our research team and alignment with coaching initiatives that benefit from page enhancements have strengthened our case for dedicated resources. As a result, we've been able to implement several much-needed improvements to this page.

Problem

For the past two years, I have designed coaching experiences for Vrbo photos. In numerous research studies hosts and Market Managers have offered critical feedback that the photos experience is clunky and painful. The Edit tab is difficult to discover and doesn't meet EG's accessibility standards. As we prepare to coach partners on poor image quality, introduce tagged photos and simplify our experience, we look to merging the edit capabilities with the gallery.

Hypothesis

Merging edit capabilities with the gallery will result in a smoother experience for partners.

Requirements

Assets from the apps of compeitiors
Year
M1 Shipped Q4 2025
M2 Research Q1 2026
Tools Used
Figma
Jira
Confluence
Farm To Crag Logo
Role
Lead UX Designer
Team
Jessie Hamilton-Burns
Blake Singer
Kira Awadalla
Rue LaRoach
Vincent Huo
Daisy Yanxia Peng Ethan Hao Zeng
Jennifer Huiting-Wang
Process

Discovery

Reflecting on our existing photos page, it's not difficult to see why hosts are frustrated with our experience. Many galleries today allow partners to directly edit or caption their photos. Separating these tasks breaks up tasks in an unnatural manner and understandably leads to frustration.

Screens of the mid-fidelity wireframe of the Farm To Crag app.
Screens of the mid-fidelity wireframe of the Farm To Crag app.

Simplification

As we work to introduce AI photo enhancements, in-context coaching and the auto tagging of photos we want to ensure we have a strong foundation as a jumping off point. In Q1 of 2026 we will begin a new research study to test our north star (M2) theory and better align our page to meet the needs and desires of partners. Although our solution isn't finalized, we have begun ideating on a north star design and incrementally handing off elements we are confident will bring value to our users.

M1 Wireframes

Shipped

Screens of the mid-fidelity wireframe of the Farm To Crag app.
Screens of the mid-fidelity wireframe of the Farm To Crag app.
Screens of the mid-fidelity wireframe of the Farm To Crag app.
Screens of the mid-fidelity wireframe of the Farm To Crag app.

North Star (M2)

Q1 2026 Research

Our study will test preferred patterns for viewing photos. We'd like to learn: whether partners prefer their photos grouped by rooms or as a larger gallery, how partners feel about Vrbo auto enhancing their photos, and if a smaller uploader is discoverable for partners.

The golden path of the app navigation.

Reflection

Although it's challenging to track business value on a maintenance page experience, it brings me great pride to bring users what they've been asking for. Although M1 only brings incremental changes to the Photos page, I'm looking forward to landing on a direction that will set us with a simpler, delightful and scalable interface.